The maker of AeroShot, a so-called “breathable caffeine” product, has agreed to amend its marketing campaign after the FDA issued a warning letter to the company.
AeroShot is a brand new product, just introduced in January 2012. Breathable Foods chief executive Tom Hadfield said they would cooperate with the FDA to comply with the issues raised in the letter.
The claims that the particles of caffeine and vitamin B are too large to penetrate the respiratory tract have not been substantiated. The FDA has asked the company to provide studies that back up that claim.
The company wants to increase their platform to include “vitamin, supplements, confections, and many other things including products related to oral healthcare.”
Breathable Foods is interested in providing products that can satisfy a sweet tooth or increase energy without adding calories. Food Poisoning Bulletin will be watching closely, as will the FDA.
